WE LOVE HOUSE – THE HOUSE THAT JACK BUILT

 

CONCEPT:

We love House is a party concept and brand name, created by DeejayBooking, the Brussels-based DJ-booking agency, renowned for representing international deejays worldwide since 1999. With the WLH concept, Deejay Booking creates a platform for promoting its artists and House Music in general.

We Love House aims to symbolize the rejuvenation of the original idea behind House Music – Uniting people from diverse cultures together in celebration of House Music in a fun, harmonious and electric atmosphere.

The main objective of the We Love House party is to create a unique musical experience, by bringing together a selection of some of the finest deejays and vocalists in the history of House Music.

A mixture of the true pioneers of House Music and 2nd generation Chicago House Music producers performing together under one roof, alongside the current generation of international House Music deejay producers.

A We Love House party is a journey back in time and space – it’s a lesson in the history of House – It’s a reminder that behind the music, there is a movement spreading a spiritual message of peace, hope and tolerance.

DEFINITION*:

WE =  plural = together = opposite of single, individualism

LOVE = referred to as being the “international language”, overriding cultural and linguistic divisions. A person can be said to love an object, principle, or goal if they value it greatly and are deeply committed to it.

HOUSE =  a style of electronic dance music that originated in Chicago, Illinois, USA in the early 1980s. It was initially popularized in mid-1980s discothèques; first in Chicago, then in other US cities such as Detroit, New York City, Los Angeles and Miami. It then reached Europe before becoming infused in mainstream pop and dance music worldwide since the early to mid-1990s.

The term “house” may have its origin from a Chicago nightclub called The Warehouse which existed from 1977 to 1982. The Warehouse was patronized primarily by gay black and Latino men, who came to dance to disco music played by the club’s resident DJ Ron Hardy and Frankie Knuckles.

House had an influence of relaying political messages to people who were considered to be outcasts of society. It appealed to those who didn’t fit into mainstream American society and was especially celebrated by many black males. Frankie Knuckles made a good comparison of house saying it was like “church for people who have fallen from grace”

House music was a source of messages of freedom for the black community. Both Joe Smooth’s, “Promised Land” and Db “I Have a Dream” give similar messages of Martin Luther King’s “I Have a Dream” speech.”

One of the lyrics that best describes the spiritual message behind the music is Rhythm Control’s ‘My House’ released on Catch a Beat Records Chicago in 1987.

The lyrics are written and spoken by Chuck Roberts and sampled by Larry Heard and re-released on Traxx records.

 

* Definitions are sourced from Wikipedia